Project Overview

Adventures in Marketing

A game-informed teaching tool that turns marketing theory into simulated client consultancy practice.

Adventures in Marketing is a practice-based digital learning environment designed to help students experience the process of working with a client. Through fictional but realistic business scenarios, students apply marketing theory, ask better questions, respond to client constraints and develop a professional campaign portfolio.

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Current Interaction: Client Meeting

"The new branding needs to feel 'cosy yet professional'. How would you translate our legacy values into a digital campaign for Gen-Z?"

Designed for the Modern Academy

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For Teaching

Supports lectures, seminars, workshops and applied weekly tasks.

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For Students

Gives students realistic client-facing practice before entering professional settings.

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For Assessment

Builds toward a client marketing portfolio and reflective report.

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For Future Adaptation

Designed as a flexible model that could support other practice-based academic fields.

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Bridging the Gap Between Theory & Agency Life

Traditional marketing education often stops at the theory. Adventures in Marketing provides the "scaffolding" students need to bridge that gap, offering a safe environment to fail, iterate, and ultimately succeed in a simulated professional context.

  • check_circle Authentic Client Scenarios based on real industry data.
  • check_circle Interactive Decision Trees with immediate pedagogical feedback.
  • check_circle Seamless LMS integration for assessment tracking.